NSWRL and The Star announce partnership
The NSW Rugby League and The Star have announced an exciting three-year partnership that will see The Star become an official partner and the home away from home for NSW Rugby League and the NSW VB Blues.
The announcement, which coincides with today’s State of Origin team announcement held at The Star, is the first major partnership for NSW Rugby League with The Star.
“The New South Wales Rugby League considers itself to be the pre-eminent sporting organisation in New South Wales. A partnership with The Star which is the pre-eminent function and hospitality organisation in our state is a perfect fit for us,” said David Trodden, NSW Rugby League Chief Executive.
“We are looking forward to the Sports Bar at The Star becoming the hub for all NSW Blues supporters who can’t get along to our games and becoming the home away from home of the NSW Blues.”
The Star will also support the Blatchys Blues, an ever-expanding group of more than 12,000 fans famous for creating a sea of blue at State of Origin games in their blue wigs and shirts; The Star will develop an Official “Clubhouse” for the Blatchys Blues, and The Star logo will appear on the front and back of their shirts.
Blatchys Blues are regarded as rugby league’s most dedicated fans – and the supporter bays, now backed by The Star, are set to become one of Australia’s most enjoyable and interactive live sporting environments.
Greg Hawkins, Managing Director, The Star, believes the partnership is a perfect fit for both organisations.
“Becoming the home of the NSW Blues is a great step for The Star in supporting and participating in all the things that really matter to people in Sydney and NSW, ,” said Mr Hawkins.
“The Star is synonymous with major events and they don’t get much bigger and more thrilling than the State of Origin series which last year attracted a viewing audience of more than 11 million.”
And of course, footy fans can watch the NSW Blues play with a stadium atmosphere viewing experience at 24/7 Sports Bar at The Star – kicking off with the State of Origin Game One played at ANZ Stadium which will be aired live on the brand-new 34-square-metre LED big screen, offering optimum viewing matched with a top-of-the-line audio system. The Star will also be the best place to be in Sydney for Games Two and Three, which are played in Melbourne and Brisbane respectively.