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The 2016 Rugby League season has been one of tremendous growth for New South Wales Rugby League’s digital properties, with more fans engaging with the NSW VB Blues and KARI City Origin sides, the Intrust Super Premiership, grassroots Rugby League and NSWRL community programs online than ever before.

Across 2016, the NSWRL experienced phenomenal growth across overall website traffic, app engagement and social media reach and engagement.

Digital highlights from the NSWRL’s 2016 season, from 1 January to 20 October, include:

  • More than 5,600,000 page views and 1,270,000 unique visitors to, a year-on-year increase of more than 850,000 and 270,000 respectively;
  • More than 2,775,000 visits to, a year-on-year increase of more than 840,000
  • More than 52,000 unique visitors watching live streamed matches on throughout 2016
  • More than 14,000 hours of video content consumed by fans on
  • An increase of more than 115,000 followers across all NSWRL social-media channels
  • A total social-media reach of 33.8 million across all NSWRL channels during the 2016 Origin period
  • The launch of the NSWRL’s live match centre, the first of its kind for the organisation, where fans can follow match scores, team line-ups and competition info as it happens

There are more exciting plans for NSWRL in place for the future, with the 2017 season bound to be even bigger and better than ever.

Stay tuned to and the NSWRL app for the latest on the NSW VB Blues, the Intrust Super Premiership NSW, grassroots Rugby League, community programs and more.


NSWRL Social Media Channels:

Facebook: @NSWRL, @NSWBlues, @IntrustSuperPremiership and @BlatchysBlues

Twitter: @NSWRL and @IntrustSuperPrm

Instagram: @nswrl1908

Acknowledgement of Country

New South Wales Rugby League respects and honours the Traditional Custodians of the land and pay our respects to their Elders past, present and future. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples on the lands we meet, gather and play on.

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