New South Wales Rugby League is proud to announce a new corporate partnership with the world’s number #1 sports drink brand in Gatorade which will kick off during the 2020 “Summer” State of Origin Series being played in November.
As the NSWRL’s Official Sports Drink Supplier/Hydration Partner, Gatorade will hydrate the Brydens Lawyers NSW Blues in training and off-field in 2020, and will be looking to provide benefits across the broader organisation from grassroots participants to high performance programs in the following years.
NSWRL Chief Commercial Officer Jodie Cross said the new partnership was a resounding endorsement of the strength of the brand of the NSWRL and the Brydens Lawyers NSW Blues in what has been a challenging time globally for all industries.
“NSWRL is excited to partner with such a reputable global sports drink brand in Gatorade and, given the delayed series is being played in summer this year, hydration has never been more important, making Gatorade the perfect partner,” Cross said.
“Gatorade is a very welcome addition to our partnership family and we are looking forward to integrating them through all levels of the business, from our 100,000 plus grassroots participants across the state to our elite programs, including the Brydens Lawyers NSW Blues.”
Tracy Hardwick, Head of Marketing at Gatorade, said the company has a long and distinguished association with global elite sporting teams and ambassadors and is very excited to add the Brydens Lawyers NSW Blues to their partner family in 2020 and beyond.
“State of Origin is one of the greatest rivalries in Australian sport which provides a great opportunity to work closely with Rugby League’s best players from NSW in their quest for peak performance in the heat of November,” Hardwick said.
“We are proud to keep the Brydens Lawyers NSW Blues hydrated and look forward to a strong partnership in 2020 and beyond.
“Gatorade is excited for opportunity to broaden its partnership in following years to assist players with hydration testing and product provision for all NSWRL elite teams along with grassroots initiatives across NSWRL Clubs.”